About Gordy's

the history of effie

Founded by Gordon “Gordy” Whowell and family in 1955, Gordy’s Lakefront Marine has a rich history of providing fun in the sun on Geneva Lake. What began as a seasonal Boat Ride and Rental operation has evolved into a diversified company with a wide range of offerings.
 
Our Legacy:
 

  1. Generations of Fun: Gordy’s tradition of lakeside enjoyment started over 63 years ago and continues today. Now, the legacy is carried forward by the 3rd generation, Gordy’s grandsons Steele & Tom Whowell.
  2. Diverse Services: From its humble beginnings, Gordy’s has expanded to include a variety of services: 
    1. Marina: Providing boat sales, storage, service, and accessories.
    2. Boat Sales: Offering top brands such as Cobalt, Malibu, Axis, Everglades, Premier Pontoons, and Berkshire Pontoon boats.
    3. Boat Rentals: Explore the water with our rental fleet.
    4. Boat Clubs: Join our community of boating enthusiasts.
    5. Ski and Wakeboard Schools: Learn and improve your skills.
    6. Pro Shop: Home of the world-famous Gordy Gear.
    7. The Boat House Bar & Restaurant: A popular gathering spot with incredible lake views and delicious food.
    8. Cobalt Lounge: Another favorite spot for lake enthusiasts.
    9. The Surf Shack: A seasonal deli and ice-cream snack shop located at the foot of Gordy’s lighthouse pier
  3. Serving the Great Lakes Region: Gordy’s Lakefront Marine proudly caters to boating enthusiasts from Milwaukee, Rockford, Chicago, and Madison. Whether you’re a seasoned sailor or a first-time boater, our team is here to make your water adventures unforgettable. 
  4. The Red Gordy’s Jacket: As you explore our history, keep an eye out for the famous “Red Gordy’s Jacket”—an honor earned by those who have worked here since 1959.

Timeline

Contact Us

Call us at (262) 275-2163 or come by today and experience our superior service and selection! We look forward to serving you!

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Gordy's is conveniently located in Fontana, WI, near the areas of Sheboygan, Racine, Milwaukee and Chicago.