Gordy's Marine

As the baby boom generation drifts into retirement, to be succeeded by a much smaller generation of workers, human talent is likely to become the most valuable commodity for businesses, according to many economic and demographic experts.

Small Business Times invited the winners of this year’s Future 50 Awards, which are some of the fastest-growing companies in southeastern Wisconsin, to share their strategies and ideas for positioning themselves as preferred employers.

SBT asked the Future 50 company leaders the following: “SBT is looking to share the stories of the ‘cool’ things that Future 50 companies do. What makes your company cool? In other words, what is your company doing that makes your company special in an ever-tightening labor market?”

The following are their responses:

Gordy’s Lakefront Marine and Boat House Restaurant
Fontana
CEO: Thomas Whowell

“Annual Cobalt Splash Bash Event. We invite all of our Cobalt customers for a day of fun out on Lake Geneva. This year we also had the Jesse White Tumblers entertain at the party. Other ‘cool’ things include: annual wakeboarding tournament; customer boat loaner program; holiday cards (a tradition since 1959); ski and wakeboarding school; free/discounted food and drink coupons; free lunches for all new boat owners; Christmas ornaments for all Cobalt owners; cool Gordy Boys and Gordy Girls in Gordy gear (from our Pro Shop). Cool is as cool does.”

(Originally Published September 14, 2007 BizTimes.com)