Founded by Gordon "Gordy" Whowell and family in 1955 as a seasonal Boat Ride and Rental operation, the tradition of providing fun in the sun on Geneva Lake, started by Gordy 50 years ago, continues today in earnest under the leadership of Gordy's son Tom (TW) and his wife Geri, and their children... Rallee Chupich, Tom G.(T), Steele, and Tigrr Workman.

Gordy's Lakefront Marine has grown from a small, upstart business in 1955 to a diversified company consisting of its Marina, Cobalt Boat Sales, Service and Storage, Boat Rental, Ski and Wakeboard School, Private Charter Cruises, a Pro Shop specialty retail store (Home of the world famous Gordy Gear), The Boat House Bar & Restaurant and Cobalt Lounge...one of the lake's most popular gathering spots featuring a lake view as incredible as it's food and service! And, the Bait Shop...a seasonal deli and ice-cream snack shop on the shoreline at the foot of Gordy's lighthouse pier.

Enjoy the history of Gordy's as you follow the famous "Red Gordy's Jacket" (which you can only earn by working here) from 1959 thru today.